Author: Rashmi Shenoy
Publications
Publication period start: 2008
Number of co-authors: 2
Co-authors
Number of
publications with favourite co-authors
Productive Colleagues
Most productive
colleagues in number of publications
- Taezoon Park
- Gavriel Salvendy
- 6
- 149
Publications
Park, Taezoon, Shenoy, Rashmi, Salvendy, Gavriel (2008): Effective advertising on mobile phones: a literature review and presentation of results fr. In Behaviour and Information Technology, 27 (5) pp. 355-373. https://www.informaworld.com/10.1080/01449290600958882