Author: Roland T. Rust

Publications

Co-authors

Carol Miu

1

Michel Wedel

1

Tuck Siong Chung

1

Productive Colleagues

Michel Wedel

1

Tuck Siong Chung

1

P. K. Kannan

8

Publications

Rust, Roland T., Miu, Carol (2006): What academic research tells us about service. In Communications of the ACM, 49 (7) pp. 49-54. https://dl.acm.org/doi/10.1145/1139948

Rust, Roland T., Kannan, P. K. (2003): E-service: a new paradigm for business in the electronic environment. In Communications of the ACM, 46 (6) pp. 36-42. https://dl.acm.org/doi/10.1145/777313.777336

Wedel, Michel, Rust, Roland T., Chung, Tuck Siong (2009): Up close and personalized: a marketing view of recommendation systems. In: Proceedings of the 2009 ACM Conference on Recommender Systems , 2009, . pp. 3-4. https://dx.doi.org/10.1145/1639714.1639716