Author: Sharron J. Lennon
Publications
Publication period start: 2005
Number of co-authors: 2
Co-authors
Number of
publications with favourite co-authors
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Publications
Park, Jihye, Lennon, Sharron J., Stoel, Leslie (2005): On-line product presentation: Effects on mood, perceived risk, and purchase intention. In Psychology & Marketing, 22 (9) pp. 695-719. https://onlinelibrary.wiley.com/doi/10.1002/mar.20080/abstract