Author: Susan Mudambi
Publications
Publication period start: 2003
Number of co-authors: 1
Co-authors
Number of
publications with favourite co-authors
Productive Colleagues
Most productive
colleagues in number of publications
Publications
Ocker, Rosalie J., Mudambi, Susan (2003): Assessing the Readiness of Firms for CRM: A Literature Review and Research Model. In: HICSS 2003 , 2003, . pp. 181. https://csdl.computer.org/comp/proceedings/hicss/2003/1874/07/187470181aabs.htm