Author: Venkatesh Shankar
Publications
Publication period start: 2004
Number of co-authors: 3
Co-authors
Number of
publications with favourite co-authors
Productive Colleagues
Most productive
colleagues in number of publications
Publications
Lam, Shun Yin, Shankar, Venkatesh, Erramilli, M. Krishna, Murthy, Bvsan (2004): Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Busines. In Journal of the Academy of Marketing Science, 32 (3) pp. 293-311. https://jam.sagepub.com/content/32/3/293.abstract