Author: William R. Swinyard
Publications
Publication period start: 1993
Publications
Swinyard, William R. (1993): The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intention. In Journal of Consumer Research, 20 (2) pp. 271-280. https://www.jstor.org/discover/10.2307/2489274?uid=3738936&uid=2&uid=4&sid=21102582578073