Author: Youjae Yi
Publications
Publication period start: 1989
Number of co-authors: 1
Co-authors
Number of
publications with favourite co-authors
Productive Colleagues
Most productive
colleagues in number of publications
Publications
Bagozzi, Richard P., Yi, Youjae (1989): On the use of structural equation models in experimental designs. In Journal of Marketing Research, 26 (3) pp. 271-284.