Author: Amitava Chattopadhyay
Publications
Publication period start: 1997
Number of co-authors: 3
Co-authors
Number of
publications with favourite co-authors
Productive Colleagues
Most productive
colleagues in number of publications
Publications
Gorn, Gerald J., Chattopadhyay, Amitava, Yi, Tracey, Dahl, Darren W. (1997): Effects of colour as an executional cue in advertising: they're in the shade. In Management Science, 43 (10) pp. 1387-1400. https://www.jstor.org/discover/10.2307/2634413?uid=3739256&uid=2&uid=4&sid=21102545638031