Author: Darren W. Dahl

Publications

Co-authors

Gerald J. Gorn

1

Amitava Chattopadhyay

1

Tracey Yi

1

Productive Colleagues

Gerald J. Gorn

1

Amitava Chattopadhyay

1

Tracey Yi

1

Publications

Argo, Jennifer J., Dahl, Darren W., Manchanda, Rajesh W. (2005): The influence of a mere social presence in a retail context. In Journal of Consumer Research, 32 (2) pp. 207-212. https://www-user.tu-chemnitz.de/~pida/The%20Influence%20of%20a%20Mere%20Social%20Presence%20in%20a%20Retail%20Context.pdf

Gorn, Gerald J., Chattopadhyay, Amitava, Yi, Tracey, Dahl, Darren W. (1997): Effects of colour as an executional cue in advertising: they're in the shade. In Management Science, 43 (10) pp. 1387-1400. https://www.jstor.org/discover/10.2307/2634413?uid=3739256&uid=2&uid=4&sid=21102545638031