Author: B. J. Fogg
I direct research and design at Stanford University's Persuasive Technology Lab. Our purpose is to create insight into how computing products--from websites to mobile phone software--can be designed to change people's beliefs and behaviors. I started investigating computers and persuasion in 1993 and later realized this topic had no name, so I gave it one: captology.
In industry I help good organizations use tech and new media to influence people. In general, I leverage what I learn at Stanford to achieve client goals in industry. It's a great time to be a psychologist who investigates how tech persuades people. You can see my innovation page for topics of expertise. I like to speak and teach on these topics.
Publications
Co-authors
Productive Colleagues
- Wijnand IJsselsteijn
- Berry Eggen
- Clifford Nass
- 22
- 22
- 70
Publications
Effrat, Jonathan, Chan, Lisa, Fogg, B. J., Kong, Ling (2004): What sounds do people love and hate?. In Interactions, 11 (5) pp. 64-66. https://dl.acm.org/doi/10.1145/1015530.1015562
Fogg, B. J., Marshall, Jonathan, Laraki, Othman, Osipovich, Alex, Varma, Chris, Fang, Nicholas, Paul, Jyoti, Rangnekar, Akshay, Treinen, Marissa (2001): What Makes Web Sites Credible?: A Report on a Large Quantitative Study. In: Beaudouin-Lafon, Michel, Jacob, Robert J. K. (eds.) Proceedings of the ACM CHI 2001 Human Factors in Computing Systems Conference March 31 - April 5, 2001, Seattle, Washington, USA. pp. 61-68. https://www.acm.org/pubs/articles/proceedings/chi/365024/p61-fogg/p61-fogg.pdf
Fogg, B. J., Tseng, Hsiang (1999): The Elements of Computer Credibility. In: Altom, Mark W., Williams, Marian G. (eds.) Proceedings of the ACM CHI 99 Human Factors in Computing Systems Conference May 15-20, 1999, Pittsburgh, Pennsylvania. pp. 80-87. https://www.acm.org/pubs/articles/proceedings/chi/302979/p80-fogg/p80-fogg.pdf
Fogg, B. J. (1999): Persuasive Technologies - Introduction. In Communications of the ACM, 42 (5) pp. 26-29. https://dl.acm.org/doi/10.1145/301353.301396
Tseng, Shawn, Fogg, B. J. (1999): Credibility and Computing Technology. In Communications of the ACM, 42 (5) pp. 39-44. https://dl.acm.org/doi/10.1145/301353.301402
Fogg, B. J., Cutler, Lawrence D., Arnold, Perry, Eisbach, Chris (1998): HandJive: A Device for Interpersonal Haptic Entertainment. In: Karat, Clare-Marie, Lund, Arnold, Coutaz, Joëlle, Karat, John (eds.) Proceedings of the ACM CHI 98 Human Factors in Computing Systems Conference April 18-23, 1998, Los Angeles, California. pp. 57-64. https://www.acm.org/pubs/articles/proceedings/chi/274644/p57-fogg/p57-fogg.pdf
Fogg, B. J. (1998): Persuasive Computers: Perspectives and Research Directions. In: Karat, Clare-Marie, Lund, Arnold, Coutaz, Joëlle, Karat, John (eds.) Proceedings of the ACM CHI 98 Human Factors in Computing Systems Conference April 18-23, 1998, Los Angeles, California. pp. 225-232. https://www.acm.org/pubs/articles/proceedings/chi/274644/p225-fogg/p225-fogg.pdf
Fogg, B. J., Bedichevsky, Daniel, Tester, Jason (1998): Persuasive Computing. In ACM SIGCHI Bulletin, 30 (4) pp. 71-72. https://www.acm.org/sigchi/bulletin/1998.4/fogg.html
Fogg, B. J., Nass, Clifford (1997): Silicon Sycophants: The Effects of Computers that Flatter. In International Journal of Human-Computer Studies, 46 (5) pp. 551-561.
Nass, Clifford, Fogg, B. J., Moon, Youngme (1996): Can Computers be Teammates?. In International Journal of Human-Computer Studies, 45 (6) pp. 669-678.
Nass, Clifford, Moon, Youngme, Fogg, B. J., Reeves, Byron, Dryer, D. Christopher (1995): Can Computer Personalities be Human Personalities?. In International Journal of Human-Computer Studies, 43 (2) pp. 223-239.
Fogg, B. J., Soohoo, Cathy, Danielson, David R., Marable, Leslie, Stanford, Julianne, Tauber, Ellen R. (2003): How do users evaluate the credibility of Web sites?: a study with over 2,500 participants. In: Proceedings of DUX03: Designing for User Experiences , 2003, . pp. 1-15. https://doi.acm.org/10.1145/997078.997097
Eckles, Dean, Wightman, Doug, Carlson, Claire, Thamrongrattanarit, Attapol, Bastea-Forte, Marcello, Fogg, B. J. (2009): Social responses in mobile messaging: influence strategies, self-disclosure, and source or. In: Proceedings of ACM CHI 2009 Conference on Human Factors in Computing Systems , 2009, . pp. 1651-1654. https://doi.acm.org/10.1145/1518701.1518954
Kort, Yvonne de, IJsselsteijn, Wijnand, Midden, Cees J. H., Eggen, Berry, Fogg, B. J. (eds.) PERSUASIVE 2007 - Persuasive Technology, Second International Conference on Persuasive Technology April 26-27, 2007, Palo Alto, CA, USA.
Fogg, B. J. (2006): The Six Most Powerful Persuasion Strategies. In: IJsselsteijn, Wijnand, Kort, Yvonne de, Midden, Cees J. H., Eggen, Berry, Hoven, Elise van den (eds.) PERSUASIVE 2006 - Persuasive Technology, First International Conference on Persuasive Technology for Human Well-Being May 18-19, 2006, Eindhoven, The Netherlands. pp. 6-6. https://dx.doi.org/10.1007/11755494_2
Fogg, B. J., Iizawa, Daisuke (2008): Online Persuasion in Facebook and Mixi: A Cross-Cultural Comparison. In: Oinas-Kukkonen, Harri, Hasle, Per F. V., Harjumaa, Marja, Segerståhl, Katarina, Oehrstroem, Peter (eds.) PERSUASIVE 2008 - Persuasive Technology, Third International Conference June 4-6, 2008, Oulu, Finland. pp. 35-46. https://dx.doi.org/10.1007/978-3-540-68504-3_4
Fogg, B. J., Eckles, Dean (2007): The Behavior Chain for Online Participation: How Successful Web Services Structure Persuas. In: Kort, Yvonne de, IJsselsteijn, Wijnand, Midden, Cees J. H., Eggen, Berry, Fogg, B. J. (eds.) PERSUASIVE 2007 - Persuasive Technology, Second International Conference on Persuasive Technology April 26-27, 2007, Palo Alto, CA, USA. pp. 199-209. https://dx.doi.org/10.1007/978-3-540-77006-0_25
Weiksner, G. Michael, Fogg, B. J., Liu, Xingxin (2008): Six Patterns for Persuasion in Online Social Networks. In: Oinas-Kukkonen, Harri, Hasle, Per F. V., Harjumaa, Marja, Segerståhl, Katarina, Oehrstroem, Peter (eds.) PERSUASIVE 2008 - Persuasive Technology, Third International Conference June 4-6, 2008, Oulu, Finland. pp. 151-163. https://dx.doi.org/10.1007/978-3-540-68504-3_14
Fogg, B. J. (2008): Mass Interpersonal Persuasion: An Early View of a New Phenomenon. In: Oinas-Kukkonen, Harri, Hasle, Per F. V., Harjumaa, Marja, Segerståhl, Katarina, Oehrstroem, Peter (eds.) PERSUASIVE 2008 - Persuasive Technology, Third International Conference June 4-6, 2008, Oulu, Finland. pp. 23-34. https://dx.doi.org/10.1007/978-3-540-68504-3_3
Moraveji, Neema, Akasaka, Ryo, Pea, Roy, Fogg, B. J. (2011): The role of commitment devices and self-shaping in persuasive technology. In: Proceedings of ACM CHI 2011 Conference on Human Factors in Computing Systems , 2011, . pp. 1591-1596. https://dx.doi.org/10.1145/1979742.1979813