Author: Mark Heitmann

Publications

Co-authors

Catja Prykop

2

Peter Aschmoneit

2

Productive Colleagues

Catja Prykop

2

Peter Aschmoneit

2

Publications

Prykop, Catja, Heitmann, Mark (2006): Designing Mobile Brand Communities: Concept and Empirical Illustration. In Journal of Organizational Computing and Electronic Commerce, 16 (3) pp. 301-323.

Aschmoneit, Peter, Heitmann, Mark (2003): Consumers cognition towards communities: Customer-centred community design using the means. In: HICSS 2003 , 2003, . pp. 216. https://csdl.computer.org/comp/proceedings/hicss/2003/1874/07/187470216babs.htm

Heitmann, Mark, Prykop, Catja, Aschmoneit, Peter (2004): Using Means-End Chains to Build Mobile Brand Communities. In: HICSS 2004 , 2004, . https://csdl.computer.org/comp/proceedings/hicss/2004/2056/07/205670196cabs.htm