Simplistic illustrations representing two screens: on the left, a screen with good UI, and on the right, a screen with bad UI.

7 Bad UI Design Examples You Can Learn From

by Mads Soegaard | | 40 min read
699 shares

Have you ever clicked on a button that didn't respond? Or have you found yourself lost in a maze of confusing menus? You’re not alone! Such interactions lead to users' frustration and missed business opportunities. 

If you’re a designer, developer, or business owner, you’ll want to understand what counts as good design vs bad design. After all, it helps you create a better digital product for your users. 

We’re taking a different route. Instead of highlighting what to do right, we’ll examine glaring examples of bad UI design. This educational detour can help you save time, money, and your user’s patience.

You might wonder, “Why focus on the negatives?”

Recognizing bad user interface examples alerts you to trouble before you make the same mistakes in your projects. For example, 88% of online shoppers say they won't return to a site after a bad user experience. That kind of insight shows why you should be familiar with the pitfalls related to bad UI design.

An infographic showcasing seven bad UI design examples to learn from.

© Interaction Design Foundation, CC BY-SA 4.0

Table of contents

Example 1: Overlapping Elements

Screenshot of X’s user interface

© X, Fair use

In user interface design, we aim for perfection. However, even the most prominent platforms sometimes miss the mark. Here's a look at a particular UI example from X, previously known as Twitter.

Why Does This Example Stand Out?

The graphic showcases a snapshot from X, a platform with 368 million monthly active users worldwide. Given its prominence, one would expect impeccable design. Yet, this snippet reveals a glaring issue that may annoy many users. Thus, we find this example a worthy subject for our analysis.

The Mistake

At first glance, you'll notice the overlapping "+" icon, partially obscuring the tweet's text. Not only does it make the tweet harder to read, but it also disrupts the visual flow. Overlapping elements, especially the main content and an action button, can lead to user confusion, mis-clicks, and frustration.

Why Avoid Such Overlaps?

Overlaps like the one observed can detract from the user's experience. Today’s users skim and engage. Any hindrance can decrease user engagement or even platform abandonment. 

Moreover, with an increasing emphasis on accessibility, platforms strive for inclusivity for all users. Such mistakes can further alienate a significant user base.

Learnings and Ideal Solutions

From this design misstep, we learn: 

  1. Importance of thorough testing:

    You must test across multiple screen sizes, resolutions, and devices. Understand that design glitches might not appear uniformly but need addressing even if a minority faces them.

  2. Ideal solution - spacing and prioritization:

  • Reposition, resize, or dedicate space for action buttons like "+."

  • Avoid overlap with dynamic content such as tweets.

  • Adopt a grid system and maintain consistent spacing.

  1. Importance of iterative feedback loops:

  • Engage real users for feedback.

  • Large platforms like X should prioritize regular usability tests.

  • Address and implement user feedback promptly.

Example 2: Overloaded Search Results Display

Screenshot of Kindle Mac App’s user interface

© Kindle Mac app, Fair use

The Kindle Mac app offers a vast collection of books in digital format. With its emphasis on user experience, convenience, and portability, the platform has gained 30 million active users in the US alone.

Why Does This Example Stand Out?

This Kindle Mac app differs from the familiar Kindle and other e-reader platforms. Such a bold departure highlights the importance of examining the impact of UI decisions on the user experience.

The Mistake

The biggest misstep is the search result presentation. The search function holds more importance in digital reading environments. Users look for specific sections, references, or recaps of certain parts. 

Instead of leveraging a familiar, organized sidebar or a drop-down menu, the app opts for an intrusive overlay method. This disrupts the reading flow and leaves users grappling with out-of-context snippets.

Avoiding Over-Complexity

Such an unconventional method brings forth the question, Why? 

Innovation is laudable but should not come at the cost of user experience. Over-complicating a traditionally straightforward feature can deter users. 

This reminds designers of a golden rule: keep user needs front and center.

Learnings and Ideal Solutions

From this, we learn the significance of user-centric design and the dangers of unnecessary reinvention. An ideal solution would involve:

  1. Sidebar Search Results: A retractable sidebar could present search results in a non-obtrusive manner. This can help users navigate results while keeping their place in the text.

  2. Clear Graphics with Legends: All graphics should have clear indicators, legends, and interactive elements to provide context.

  3. Intuitive Notes and Highlights: Instead of clustering them with search, notes and highlights could have their dedicated section. It will make them easily accessible and organized.

Screenshot of BigBasket’s user interface

© Bigbasket, Fair use

BigBasket, a prominent online grocery store in India, offers a footer design that, at first glance, may strike one as comprehensive. It lists an impressive number of cities they serve. Upon closer inspection, this design choice reveals significant usability shortcomings.

Why Does This Example Stand Out?

The BigBasket footer is a relevant instance for discussion due to its deviation from typical UX/UI best practices. Web footers are secondary navigation areas that guide users to important links and information. This design allows one to balance comprehensive details and user experience.

Gain a deeper understanding of the concept of user experience in this video.

Show Hide video transcript
  1. 00:00:00 --> 00:00:34

    Correlation is actually quite an interesting topic, perhaps not directly relevant to user experience in many cases, but it certainly does have its uses. And it's where we're trying to decide whether there is any kind of relationship between two different variables. So, for example, in user experience we might be tempted to find  out whether the longer that somebody spends on a particular page the more they spend at  checkout or the more they donate to our cause  

  2. 00:00:34 --> 00:01:02

    or whether there's an inverse relationship, which  is where the opposite would happen, or if there's no relationship at all; so, by way of real-world example, if we look at the connection between people's heights and weights, they *are* correlated, but there's no real direct relationship. People who are taller also tend to be heavier; it's just the way the world works. But that doesn't define the weight, by any chance – you can't predict somebody's weight from their height.

  3. 00:01:02 --> 00:01:32

    But the scattergram, it's called – it's literally every  point plotted on both dimensions. On the right-hand side here, we have heights and weights, and every dot represents a person. It tends to show that as people get higher the weights go up. So, that is by way of a correlation. It's also called a *scatter plot* as I've named it in the slides. But the word "scatter" is the important one. And it's actually a very good way of looking at your data and trying to find out if there's anything interesting going on there.

  4. 00:01:32 --> 00:02:05

    We're going to talk initially about a very common – or perhaps *the* most common – correlation test. And it's called Pearson's Correlation  Coefficient, and sometimes it's just referred to as "Pearson's r"; "r" is the name of the variable that's  always used for the correlation coefficient. And the way that it works is that r expresses the strength of the relationship from -1, which would be perfectly inversely correlated – that *would* mean that as the height went up the weight would go down in a very direct way

  5. 00:02:05 --> 00:02:30

    – which, as you can see, is not really at all the case – or up to one, +1, which is where the weight goes up, the height follows directly and vice versa. And, of course, in the middle of all that is zero, where there is no correlation. And if there is no correlation, you'd expect to see that scatter plot  or scattergram having points all over the white space, not just towards the middle. The nature of the relationships are these.

  6. 00:02:30 --> 00:03:07

    Now – certainly with Pearson's r, we're talking about *linear* relationships. So, if it's not linear, then Pearson's won't think it's correlated. But we can see the sorts of things that we might get as results from Pearson's. So, top-left-hand corner is a strong positive correlation. A bit to the right is a weak positive correlation where the points aren't quite following the straight line that we've drawn. The third on the right is a strong negative correlation, where the line is going down. So, as one variable increased up the  y-axis, the other decreased across the x-axis.

  7. 00:03:07 --> 00:03:32

    Similarly, weak negative correlation – the points aren't quite as tightly packed around the line. And then, moderate, and finally no correlation, which is what I mentioned as being r equals or approximately equal to zero. Now, there is a kind of rule of thumb with correlation coefficients. And it's shown here; this is taken from "Statistics For Dummies". It is actually, in spite of its title, quite a good book on statistics.

  8. 00:03:32 --> 00:04:06

    But this particular page is taken from their website. And you can see it runs from -1 to +1, as I said. And around about 0.7 plus or minus 1 is a strong relationship; 0.5 moderate, and 0.3 weak. So, anything between 0.3 and 0 is more or less not very correlated. And anything between 0.7 and 1, whether it's positive or negative, is very strongly correlated. Let's have a look at correlation in user experience. Charts are from the Google Merchandise store.

  9. 00:04:06 --> 00:04:32

    The top one is to do with the length of sessions, and the bottom one is to do with conversion value – the amount of money that people have spent at checkout. And while we don't need these to be normally  distributed for the correlation tests to work, it's a little bit unlikely that if you've got two  extremely different-looking distributions – maybe one's normal and one's not, or maybe they've got glitches in different places –

  10. 00:04:32 --> 00:05:00

    the fact that they're different distributions means that they're not nearly as likely to be correlated. So, looking at a particular instance, the conversion value – the very first column – is labeled zero. That's somebody's checked out with presumably very little; actually, it's not quite zero, is it? It's a little bit above zero: a few pounds or dollars. There are not many of those, but if we look at a similar location in the session lengths, the zero- to ten-second session  length is the most common by a long way.

  11. 00:05:00 --> 00:05:32

    And, of course, we know the reason for that, and the reason  for that is that lots of people come to a website   and decide it isn't really where they wanted to be; so, they've left quite quickly. And it needn't necessarily be a problem. We'd actually have to try this. But the point is that we're interested in the correlation between session length and conversion value. And there is no conversion value for people who have not gone through the checkout. So, we almost certainly are going to be throwing out that 0- to 10-second column, anyhow. So, we might still find some correlation there.

  12. 00:05:32 --> 00:06:01

    Note that there are many more than just one correlation test. Pearson's r is just the most common, most used. Pearson's r is very much a linear correlation test, as I've mentioned; so, if the relationship between your two variables is not linear, then it's not going to find much in the way of a correlation. Another very common and popular test is called the Spearman Rank Coefficient, and that is *not* sensitive to linearity.

  13. 00:06:01 --> 00:06:27

    It doesn't have to be a linear relationship. So, this scatter plot shows a very strong correlation result: 0.92, which is getting very close to 1. But it's certainly not a linear relationship. You can see it's curved; curvy linear is the proper term; and so, that might actually be more relevant  if you're not sure exactly what kind of   relationship you're going to have; or if you look at a scattergram and you can see that it's   certainly not a linear relationship although there  is some kind of correlation going on there.

The Mistake

The primary flaw lies in the presentation of cities. While the vast list implies comprehensive service coverage, the non-clickability of these city names hinders user functionality. Usually, city names in such contexts serve as quick links to localized content or specific city portals. Here, they merely exist as text without providing any actionable path for the user. They are also in no particular order. Discovering a specific city is unnecessarily time-consuming.

Avoiding Functionality Oversights

It's crucial to remember that every design element, especially footers, should have a distinct purpose. Aesthetic features are essential, but not at the expense of functionality. In this case, an extensive list of non-clickable cities can confuse or frustrate users expecting a different outcome.

Learnings and Ideal Solutions

This design choice demonstrates the importance of aligning design elements with precise functions. Here are potential enhancements:

Transforming city names into an alphabetical list of clickable links would be the most intuitive solution. Clicking on a city could redirect users to a page tailored to that location with localized offers, news, or store listings.

2. Collapsible Lists or Drop-downs

Users may find this extensive list overwhelming. Collapsible sections or drop-down menus could make navigation more streamlined. For instance, designers can group cities based on states or regions to declutter the design while retaining functionality.

3. Clear Visual Indicators

Make non-clickable elements visually distinct from clickable items. A uniform design can mislead users into thinking everything functions the same way.

Example 4: Badly Prioritizing Elements

Screenshot of Spotify’s user interface

© Spotify, Fair use

Spotify's mobile user interface serves as an ideal model for app design. Its intuitive layout offers users a smooth experience that prioritizes aesthetics and functionality. The images showcase a precise categorization of music, podcasts, and other audio content, with user-friendly tabs like "Home," "Search," and "Your Library." Additionally, the AI-powered DJ feature enhances personalized music discovery.

Why Does This Example Stand Out?

Spotify stands tall as the world's most popular audio streaming subscription service. It boasts over 551 million users and 220 million subscribers across 180+ markets. With such a vast global reach, it must deliver an enjoyable experience. Any deviation from a flawless UI can set a precedent, given its stature and influence.

The Mistake

One notable mistake in this interface is the prominence of non-essential features over primary functions. For instance, Spotify makes essential tabs like "Search" and "Your Library'' less noticeable. Also,  the sidebar doesn’t show much information. This layout might confuse or overwhelm a new user unfamiliar with the platform.

Avoiding Misplaced Priorities

Misplaced priorities in design can disrupt user navigation. Users, especially first-timers, look for familiar features, like search functions. Making secondary features more prominent can be puzzling. It may lead to decreased user satisfaction and platform engagement.

Learning and Ideal Solution

This example emphasizes the need for a clear design hierarchy in apps. Users must find the main features easy to use. Spotify can make main buttons like "Search" more extensive and place them in the center. It’ll help users find and use them faster. 

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Example 5: Poor Mobile Implementation

Screenshot of LastPass user interface

© LastPass, Fair use

LastPass, a password manager tool, earned the reputation of strengthening online security as millions of users and many online businesses use it. Yet, looking closely at its mobile web interface reveals significant discrepancies against its desktop version. 

Why Does This Example Stand Out?

For a platform serving over 33 million people and 100,000 businesses, the platform needs to provide the best user experience across all devices. Surprisingly, the mobile version of the LastPass website mirrors the desktop version with no apparent optimization for smaller screens. It creates a jarring user experience. 

The Mistake

LastPass didn’t adapt the website interface for the mobile version. Instead, it created a compressed desktop version for the mobile app. Collapsing the side menu to access core functionalities already feels unintuitive. The interface squeezes the vital account settings section and displays only 40% of it. Thus, it forces the users to scroll and adjust to access essential controls. 

Avoiding the Desktop-only Approach

Mobile optimization involves much more than fitting desktop content onto a smaller screen. You must restructure, reimagine, and redesign to enhance user engagement on handheld devices. Platforms, especially with large user bases, must invest in responsive design that caters to various screen sizes and devices. 

Learning and Ideal Solution

This example reminds you that you must provide consistent user experience across platforms. So, here’s what LastPass can do:

  • LastPass should work on a complete revamp of its mobile web interface following the design principles. This involves creating a responsive design tailored for its mobile users. 

  • They must make sure that users can easily access essential features. 

  • They should eliminate unnecessary elements that clutter the smaller screen space. 

A mobile-optimized version would help Lastpass provide a better user experience and establish its reputation as the best password management platform. 

Example 6: Cluttered Layout

Screenshot of IMDb’s user interface

© IMDb, Fair use

The Internet Movie Database, or IMDb, is a renowned platform for movie enthusiasts. With its vast array of information, from actor biographies to film ratings, it has all the info for cinema lovers. But there's a catch: navigating its expansive content can be overwhelming, primarily due to its clunky user interface. 

Why Does This Example Stand Out??

This example perfectly highlights the pitfalls of overloading a screen with too much information. While each element might hold individual importance, they collectively create a jumble of visuals that can frustrate users. A successful UI should seamlessly guide the user's journey, not challenge them to sift through a maze of options. 

The Mistake

When users open IMDb, they frequently see prominent advertisements. The graphic shows a large section promoting a Netflix series at the top. While revenue from ads keeps the platform free, it counts as bad UX design. A user visits IMDb primarily for its content, and the advertisement's dominance can be off-putting.

Several elements compete for attention on the actor's page (Scoot McNairy, in this instance). There's the actor's photo, a trailer video, a brief biography, and many clickable buttons and links. The presence of various elements, all seemingly clamoring for attention, can be disorienting for users. 

The challenge? Distilling what's essential and what's secondary.

Importance of a Well-designed User Interface

A well-designed user interface should guide the user's eyes in a structured manner. In IMDb's case, the visual hierarchy seems off. For instance, the play button on the trailer takes precedence due to its size and placement. This happens even if the user intends to read the actor's biography first.

IMDb houses a lot of data. Representing all that data without overwhelming users is challenging. However, the current design makes it difficult for users to discern and prioritize information. 

For instance, the sidebar contains the actor’s star meter, related photos, and other content. It’s a lot to process at once.

Learning and Ideal Solutions

The goal isn’t necessarily minimalism but clarity. Streamlining content presentation and prioritizing user needs over ads can create a harmonious balance. Suggestions include:

  1. Responsive Ad Placement: Instead of dominant ads at the top, consider interspersing them within the content. You can also place them on the sides of the page.

  2. Structured Layout: Organize content into clearly defined sections. Photos, biographies, and filmography should have distinct areas if it's an actor's page.

  3. Enhanced User Navigation: Simplify menus and utilize breadcrumbs. This will inform users where they are and where they can go next.

Example 7: High Contrast and Visibility

Screenshot of NYU’s user interface

© NYU, Fair use

New York University's (NYU) website prominently features a dominant shade of purple. They use it to reflect their brand identity and serve design functions.

Why Does This Example Stand Out?

Contrast is crucial in web design. It ensures users can easily read and understand the content.

However, NYU’s UI underscores the pitfalls of excessive contrast. The dominant shade of purple matches NYU's branding. However, its overpowering presence can disrupt the natural flow of user interaction.

High contrast, although essential for readability, can become unsettling if not balanced. The panel in the bottom right also fails WCAG 2 color contrast with white for regular text for the AAA guidelines. It has a contrast ratio of 6.66:1 instead of the recommended 7:1. 

The Mistake

The website prominently features a deep purple hue with stark white text. The headline "Linda Mills Inaugurated as NYU's 17th President" on a purple canvas makes the content easy to read. However, some viewers may find the color choice unsettling.

The extreme contrast can strain the eyes, especially during extended viewing. Moreover, the repetitive use of such a high-contrast color scheme throughout the site lacks variety. It may make the user experience monotonous, potentially deterring prolonged engagement.

Avoiding Overwhelming Monotony

While purple resonates with NYU's brand, an overreliance on a single shade might risk monotony, causing user fatigue. Using the same hue, without variations or complementary colors, can make the site appear one-dimensional.

Vital information might go overlooked if the color remains uniform without breaks. A user might miss essential sections if everything blends too much. For instance, while the profound purple works well for headlines, using it extensively without variation can overshadow other critical information.

Learning and Ideal Solution

The lesson here is the importance of balance. While maintaining brand consistency is vital, introducing variations or complementary colors can break the visual monotony. 

An ideal solution would be to use shades of purple or introduce complementary colors. This will retain brand identity while adding depth and layers to the design. For instance, lighter shades of purple or soft gold could highlight important announcements, making them stand out.

Interested in simplifying your approach to color palettes? Check out this video.

Show Hide video transcript
  1. 00:00:00 --> 00:00:33

    If you're starting as a designer, you don't  need a lot of colors, just as with fonts. If you're thinking, 'Okay, I have 60 million colors in that little picker, so let's try to use all of them!' that's not really the case. What you really need is a *background color*, a *foreground color* and an *accent color*. And there are some rules that you  can then look up on your own later, like the *60-30-10 rule*, which is pretty useful. But, in general, what you need to really remember from this is that you need a *background color*,  so in my case it's going to be white.

  2. 00:00:33 --> 00:01:03

    Then you need a *text color*, which is going to be some sort of black or dark gray, and the *accent color for the important actions*. And one thing that you can actually tweak here is to have that darker color instead of being pure black, add a little bit of that accent color. So, in our case, the blue to it, so it's just going to look a little bit more connected to the blue and it's just going to look better together. So, that's just one way. And you need *three colors* really to pull off most designs.

  3. 00:01:03 --> 00:01:31

    And you can start adding colors once you  feel more comfortable with them. But when you're starting, really just the less colors the better because it's just much harder that way to screw it up. Two of the worst possible color combinations  are mixing red with either very saturated blue or very saturated green. And if you look at it more closely depending on the type of screen that you have, you'll see that on the place where they kind of mix together,

  4. 00:01:31 --> 00:02:01

    that little line becomes a little bit fuzzy. If you look at it a little bit longer, it starts to hurt your eyes in some cases on some screens because this contrast of those colors works really, really bad together. So, if you want to make a Christmas app, for example, there are better ways to do it, but *generally avoid those color combinations* and *always test your colors if they're clashing that way*. So, you can just place one on top of the other and see if that fuzzy line appears on them.

  5. 00:02:01 --> 00:02:07

    And that's one way to actually test it – you know – *by eye*, just looking at it. If it looks good, then it looks good.

Most Common Bad UI Design Mistakes and How to Avoid Them

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Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible,”

 — Don Norman, The Design of Everyday Things

You may find some evident mistakes in website design. Developers and designers can easily avoid these mistakes. Here’s a look at the most common UI mistakes and solutions. 

1. Inconsistent Design Element

  • Mistake: Using many fonts, colors, or button styles across pages.

  • Example: Imagine a shopping cart icon looking different on various website sections.

  • Take Away: Maintain design consistency for a professional look and user-friendly experience.

2. Ignoring Mobile Optimization

  • Mistake: A website looks great on desktop but not on mobile devices.

  • Example: Users find text cut off or buttons hard to click on their mobile device.

  • Take Away: Ensure designs are responsive and mobile-friendly to cater to all users.

A collage of web design trends featuring modern layouts, vibrant colors, and responsive design elements.

© Interaction Design Foundation, CC BY-SA 4.0

3. Overloading with Information

  • Mistake: Bombarding users with too much information.

  • Example: A web page filled with paragraphs makes finding the calls to action hard.

  • Take Away: Embrace white space and prioritize essential information.

4. Hidden Navigation

5. Ignoring User Feedback

  • Mistake: Not addressing user complaints or suggestions.

  • Example: Users have reported difficulty during checkout, but no one addressed the issue.

  • Take Away: Regularly collect and act on user feedback to improve UI.

6. Not Enough Testing 

  • Mistake: Assuming that the design will work for all without thorough testing.

  • Example: A color scheme that is hard to read for color-blind users.

  • Take Away: Always test designs on various devices and with diverse user groups.

7. Poor Choice of Colors

  • Mistake: Using colors that don't align with the brand or aren't web-friendly.

  • Example: Light yellow text on a white background.

  • Take Away: Choose a color palette that contrasts nicely, aligns with the brand, and is easy on the eyes. Also, use the minimum color contrast ratio for web accessibility

8. Slow Load Times

  • Mistake: Heavy graphics, bloated libraries, or unnecessary scripts slowing down a site.

  • Example: A homepage that takes more than 10 seconds to load.

  • Take Away: Optimize images and scripts to ensure fast load times.

9. Non-descriptive Error Messages

  • Mistake: Providing vague error messages that don't guide users.

  • Example: A sign-up form showing "Error" instead of specifying the issue.

  • Take Away: Error message content should be straightforward and instructive. Information needed by developers should be logged elsewhere.

10. Complicated Forms

  • Mistake: Long and complex forms that deter users.

  • Example: A sign-up form asking for unnecessary details.

  • Take Away: Keep forms short, simple, and user-focused. In many countries, requesting more information than is required for a given purpose is unlawful.

Consistency, responsiveness, and user-friendliness can help you avoid these common web design mistakes. Listening to user feedback, regular testing, and intuitive design can significantly impact user engagement and satisfaction.

The Take Away

As we examined the examples of bad UI design, the importance of meticulous attention to detail became clear. Always prioritize user feedback and engage in rigorous testing to make sure your designs are free from glaring errors. Some key insights include: 

  • Always design with the user's experience in mind.

  • Establish trust through intuitive and aesthetic interfaces.

  • Continuously gather and act upon user feedback.

  • Prioritize functionality alongside visual appeal.

  • Avoid unnecessary complications; simplicity often prevails.

Where to Learn More

Watch Michał Malewicz’s Master Class Beyond Interfaces: The UI Design Skills You Need to Know.

Read some helpful advice to develop an approach to UI Design.

Learn what is User interface (UI) design and User interface (UI) design patterns.

Get your master bundle of 24 “UI Design” templates
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