Jakob Nielsen

Author: Jakob Nielsen

Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Before starting NNG in 1998 he was a Sun Microsystems Distinguished Engineer.

Dr. Nielsen founded the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use.

Publications

Publication period start: 2001
Number of co-authors: 65

Co-authors

Number of publications with favourite co-authors
Robert L. Mack
3
Rolf Molich
3
Don Norman
4

Productive Colleagues

Most productive colleagues in number of publications
Don Norman
94
Mary Beth Rosson
142
Ben Shneiderman
225

Publications

Norman, Don, Nielsen, Jakob (2010): Gestural interfaces: a step backward in usability. In Interactions, 17 (5) pp. 46-49. https://dx.doi.org/10.1145/1836216.1836228

Nielsen, Jakob (2004): Card Sorting : How Many Users to Test. In Useit Alertbox, 0 (0) pp. 3-7.

Pernice, Kara, Nielsen, Jakob (2001). Beyond ALT Text: Making the Web Easy to Use for Users with Disabilities. Nielsen Norman Group http://media.nngroup.com/media/reports/free/Usability_Guidelines_for_Accesible_Web_Design.pdf

Ramsay, Marc, Nielsen, Jakob (2000). WAP Usability: Déjà Vu: 1994 All Over Again. Nielsen Norman Group http://www.nngroup.com/reports/wap/WAP_usability.pdf

Nielsen, Jakob (1999): User Interface Directions for the Web. In Communications of the ACM, 42 (1) pp. 65-72. https://dl.acm.org/doi/10.1145/291469.291470

Gentner, Donald R., Nielsen, Jakob (1996): The Anti-Mac Interface. In Communications of the ACM, 8 (0) pp. 70-82.

Nielsen, Jakob, Faber, Jan Maurits (1996): Improving System Usability Through Parallel Design. In IEEE Computer, 29 (2) pp. 29-35.

Gentner, Donald R., Nielsen, Jakob (1996): The Anti-Mac Interface. In Communications of the ACM, 39 (8) pp. 70-82.

Nielsen, Jakob (1995): The Future of Hypertext. In Interactions, 2 (2) pp. 66-78. https://www.acm.org/pubs/articles/journals/interactions/1995-2-2/p66-nielsen/p66-nielsen.pdf

Nielsen, Jakob (1995): The electronic business card: an experiment in half-dead hypertext. In New Review of Hypermedia and Multimedia, 1 (0) pp. 155-168.

Nielsen, Jakob, Sano, Darrell (1995): SunWeb: user interface design for Sun Microsystem's internal Web. In Computer Networks and ISDN Systems, 28 (1) pp. 179-188.

Nielsen, Jakob (1994): Why GUI Panic is Good Panic. In Interactions, 1 (2) pp. 55-58. https://www.acm.org/pubs/articles/journals/interactions/1994-1-2/p55-nielsen/p55-nielsen.pdf

Nielsen, Jakob (1994): As They May Work. In Interactions, 1 (4) pp. 19-24. https://www.acm.org/pubs/articles/journals/interactions/1994-1-4/p19-nielsen/p19-nielsen.pdf

Nielsen, Jakob (1994): Usability Laboratories. In Behaviour and Information Technology, 13 (1) pp. 3-8.

Nielsen, Jakob (1994): Estimating the Number of Subjects Needed for a Thinking Aloud Test. In International Journal of Human-Computer Studies, 41 (3) pp. 385-397.

Nielsen, Jakob (1994): \"Defying Gravity: The Making of Newton,\" by Doug Menuez and Markos Kounalakis. In ACM SIGCHI Bulletin, 26 (1) pp. 73.

Nielsen, Jakob (1994): UPA93. In ACM SIGCHI Bulletin, 26 (2) pp. 29-33.

Hix, Deborah, Hartson, H. Rex, Nielsen, Jakob (1994): A Taxonomy for Developing High Impact Formative Usability Evaluation Methods. In ACM SIGCHI Bulletin, 26 (4) pp. 20-22.

Nielsen, Jakob, Levy, Jonathan (1994): Measuring Usability: Preference vs. Performance. In Communications of the ACM, 37 (4) pp. 66-75.

Nielsen, Jakob, Landauer, Thomas K. (1993): A Mathematical Model of the Finding of Usability Problems. In: Ashlund, Stacey, Mullet, Kevin, Henderson, Austin, Hollnagel, Erik, White, Ted (eds.) Proceedings of the ACM CHI 93 Human Factors in Computing Systems Conference April 24-29, 1993, Amsterdam, The Netherlands. pp. 206-213. https://www.acm.org/pubs/articles/proceedings/chi/169059/p206-nielsen/p206-nielsen.pdf

Nielsen, Jakob, Phillips, Victoria L. (1993): Estimating the Relative Usability of Two Interfaces: Heuristic, Formal, and Empirical Meth. In: Ashlund, Stacey, Mullet, Kevin, Henderson, Austin, Hollnagel, Erik, White, Ted (eds.) Proceedings of the ACM CHI 93 Human Factors in Computing Systems Conference April 24-29, 1993, Amsterdam, The Netherlands. pp. 214-221. https://www.acm.org/pubs/articles/proceedings/chi/169059/p214-nielsen/p214-nielsen.pdf

Spool, Jared M., Allen, C. Dennis, Ballman, Don, Begg, Vivienne, Miller-Jacobs, Harold H., Muller, Michael J., Nielsen, Jakob (1993): User Involvement in the Design Process: Why, When and How?. In: Ashlund, Stacey, Mullet, Kevin, Henderson, Austin, Hollnagel, Erik, White, Ted (eds.) Proceedings of the ACM CHI 93 Human Factors in Computing Systems Conference April 24-29, 1993, Amsterdam, The Netherlands. pp. 251-254. https://www.acm.org/pubs/articles/proceedings/chi/169059/p251-allen/p251-allen.pdf

Nielsen, Jakob, Schaefer, Lynn (1993): Sound Effects as an Interface Element for Older Users. In Behaviour and Information Technology, 12 (4) pp. 208-215.

Mack, Robert L., Nielsen, Jakob (1993): Usability Inspection Methods: Report on a Workshop Held at CHI\'92, Monterey, CA, May 3-4,. In ACM SIGCHI Bulletin, 25 (1) pp. 28-33.

Nielsen, Jakob (1993): Tog on Interface. In ACM SIGCHI Bulletin, 25 (2) pp. 54-55.

Nielsen, Jakob (1993): Iterative User-Interface Design. In IEEE Computer, 26 (11) pp. 32-41.

Nielsen, Jakob (1993): Noncommand User Interfaces. In Communications of the ACM, 36 (4) pp. 82-99.

Mulligan, Robert M., Dieli, Mary, Nielsen, Jakob, Poltrock, Steven, Rosenberg, Daniel, Rudman, Susan Ehrlich (1992): Designing Usable Systems Under Real-World Constraints: A Practitioners Forum. In: Bauersfeld, Penny, Bennett, John, Lynch, Gene (eds.) Proceedings of the ACM CHI 92 Human Factors in Computing Systems Conference June 3-7, 1992, Monterey, California. pp. 149-152. https://www.acm.org/pubs/articles/proceedings/chi/142750/p149-mulligan/p149-mulligan.pdf

Nielsen, Jakob (1992): Finding Usability Problems Through Heuristic Evaluation. In: Bauersfeld, Penny, Bennett, John, Lynch, Gene (eds.) Proceedings of the ACM CHI 92 Human Factors in Computing Systems Conference June 3-7, 1992, Monterey, California. pp. 373-380. https://www.acm.org/pubs/articles/proceedings/chi/142750/p373-nielsen/p373-nielsen.pdf

Nielsen, Jakob, Bush, Rita M., Dayton, Tom, Mond, Nancy E., Muller, Michael J., Root, Robert W. (1992): Teaching Experienced Developers to Design Graphical User Interfaces. In: Bauersfeld, Penny, Bennett, John, Lynch, Gene (eds.) Proceedings of the ACM CHI 92 Human Factors in Computing Systems Conference June 3-7, 1992, Monterey, California. pp. 557-564. https://www.acm.org/pubs/articles/proceedings/chi/142750/p557-nielsen/p557-nielsen.pdf

Brothers, L., Hollan, James D., Nielsen, Jakob, Stornetta, Scott, Abney, Steve, Furnas, George W., Littman, Michael (1992): Supporting Informal Communication via Ephemeral Interest Groups. In: Proceedings of the 1992 ACM conference on Computer-supported cooperative work November 01 - 04, 1992, Toronto, Ontario, Canada. pp. 84-90. https://www.acm.org/pubs/articles/proceedings/cscw/143457/p84-brothers/p84-brothers.pdf

Nielsen, Jakob (1992): The Usability Engineering Life Cycle. In IEEE Computer, 25 (3) pp. 12-22.

Thovtrup, Henrik, Nielsen, Jakob (1991): Assessing the Usability of a User Interface Standard. In: Robertson, Scott P., Olson, Gary M., Olson, Judith S. (eds.) Proceedings of the ACM CHI 91 Human Factors in Computing Systems Conference April 28 - June 5, 1991, New Orleans, Louisiana. pp. 335-341. https://www.acm.org/pubs/articles/proceedings/chi/108844/p335-thovtrup/p335-thovtrup.pdf

Nielsen, Jakob, Hardman, Lynda, Nicol, Anne, Yankelovich, Nicole (1991): The Nielsen Ratings: Hypertext Reviews. In: Walker, Jan (eds.) Proceedings of ACM Hypertext 91 Conference December 15-18, 1991, San Antonio, Texas. pp. 359-360. https://www.acm.org/pubs/articles/proceedings/hypertext/122974/p359-nielsen/p359-nielsen.pdf

Nielsen, Jakob, Frehr, Ida, Nymand, Hans Olav (1991): The Learnability of HyperCard as an Object-Oriented Programming System. In Behaviour and Information Technology, 10 (2) pp. 111-120.

Nielsen, Jakob (1991): Usability Metrics and Methodologies British Computer Society, London, U.K., 21 May 1990. In ACM SIGCHI Bulletin, 23 (2) pp. 37-39.

Nielsen, Jakob, Molich, Rolf (1990): Heuristic evaluation of user interfaces. In: Carrasco, Jane, Whiteside, John (eds.) Proceedings of the ACM CHI 90 Human Factors in Computing Systems Conference , 1990, Seattle, Washington,USA. pp. 249-256.

Perlman, Gary, Egan, Dennis E., Ehrlich, Kate, Marchionini, Gary, Nielsen, Jakob, Shneiderman, Ben (1990): Evaluating Hypermedia Systems. In: Carrasco, Jane, Whiteside, John (eds.) Proceedings of the ACM CHI 90 Human Factors in Computing Systems Conference , 1990, Seattle, Washington,USA. pp. 387-390. https://www.acm.org/pubs/articles/proceedings/chi/97243/p387-perlman/p387-perlman.pdf

Nielsen, Jakob, Galdo, Elisa M. del, Sprung, Robert C., Sukaviriya, Piyawadee (1990): Designing for International Use. In: Carrasco, Jane, Whiteside, John (eds.) Proceedings of the ACM CHI 90 Human Factors in Computing Systems Conference , 1990, Seattle, Washington,USA. pp. 291-294.

Nielsen, Jakob (1990): Miniatures versus Icons as a Visual Cache for Videotex Browsing. In Behaviour and Information Technology, 9 (6) pp. 441-449.

Nielsen, Jakob (1990): Paper versus Computer Implementations as Mockup Scenarios for Heuristic Evaluation. In: Diaper, Dan, Gilmore, David J., Cockton, Gilbert, Shackel, Brian (eds.) INTERACT 90 - 3rd IFIP International Conference on Human-Computer Interaction August 27-31, 1990, Cambridge, UK. pp. 315-320.

Nielsen, Jakob, Dray, Susan M., Foley, James D., Walsh, Paul, Wright, Peter C. (1990): Usability Engineering on a Budget. In: Diaper, Dan, Gilmore, David J., Cockton, Gilbert, Shackel, Brian (eds.) INTERACT 90 - 3rd IFIP International Conference on Human-Computer Interaction August 27-31, 1990, Cambridge, UK. pp. 1067-1070.

Nielsen, Jakob (1990): A Meta-model for Interacting with Computers. In Interacting with Computers, 2 (2) pp. 147-160.

Nielsen, Jakob (1990): \"Ecodisc,\" by BBC Interactive Television Unit. In Hypermedia, 2 (2) pp. 176-182.

Nielsen, Jakob (1990): International User Interfaces: An Exercise. In ACM SIGCHI Bulletin, 21 (4) pp. 50-51.

Nielsen, Jakob (1990): Hypertext\'89. In ACM SIGCHI Bulletin, 21 (4) pp. 52-61.

Nielsen, Jakob (1990): CHI\'90: Seattle, Washington, April 1-5, 1990. In ACM SIGCHI Bulletin, 22 (2) pp. 20-25.

Molich, Rolf, Nielsen, Jakob (1990): Improving a Human-Computer Dialogue. In Communications of the ACM, 33 (3) pp. 338-348.

Nielsen, Jakob (1990): The Art of Navigating through Hypertext. In Communications of the ACM, 33 (3) pp. 296-310.

Nielsen, Jakob (1990): Traditional Dialogue Design Applied to Modern User Interfaces. In Communications of the ACM, 33 (10) pp. 109-118.

Nielsen, Jakob (1989): The Matters that Really Matter for Hypertext Usability. In: Halasz, Frank, Meyrowitz, Norman (eds.) Proceedings of ACM Hypertext 89 Conference November 5-8, 1989, Pittsburgh, Pennsylvania. pp. 239-248.

Nielsen, Jakob (1989): What Do Users Really Want?. In International Journal of Human-Computer Interaction, 1 (2) pp. 137-147.

Nielsen, Jakob (1989): Hypertext Bibliography. In Hypermedia, 1 (1) pp. 74-91.

Anderson, Michael H., Nielsen, Jakob, Rasmussen, Henrik (1989): A Similarity-Based Hypertext Browser for Reading the Unix Network News. In Hypermedia, 1 (3) pp. 255-265.

Nielsen, Jakob (1989): Coordinating User Interfaces for Consistency. In ACM SIGCHI Bulletin, 20 (3) pp. 63-65.

Nielsen, Jakob (1989): HCI\'88 British Computer Society Conference on Human-Computer Interaction, Manchester, Uni. In ACM SIGCHI Bulletin, 20 (3) pp. 90-93.

Nielsen, Jakob, Molich, Rolf (1989): Teaching User Interface Design Based on Usability Engineering. In ACM SIGCHI Bulletin, 21 (1) pp. 45-48.

Nielsen, Jakob (1989): HyperHyper: Developments Across the Field of Hypermedia -- A Mini Trip Report: BCS Worksho. In ACM SIGCHI Bulletin, 21 (1) pp. 65-67.

Nielsen, Jakob (1989): International Conference on Fifth Generation Computer Systems 1988, Tokyo, Japan, 28 Novem. In ACM SIGCHI Bulletin, 21 (1) pp. 68-71.

Nielsen, Jakob (1989): CHI\'89. In ACM SIGCHI Bulletin, 21 (2) pp. 28-40.

Nielsen, Jakob (1989): Hypertext II. In ACM SIGCHI Bulletin, 21 (2) pp. 41-47.

Nielsen, Jakob (1988): The HCI Situation in Europe. In ACM SIGCHI Bulletin, 19 (3) pp. 48-50.

Nielsen, Jakob (1988): Hypertext\'87, Chapel Hill, North Carolina, 13-15 November 1987. In ACM SIGCHI Bulletin, 19 (4) pp. 27-35.

Nielsen, Jakob (1988): INTERACT\'87, Stuttgart, West Germany, 1-4 September 1987. In ACM SIGCHI Bulletin, 19 (4) pp. 36-42.

Nielsen, Jakob (1988): CHI\'88, Washington, D.D., 15-19 May 1988. In ACM SIGCHI Bulletin, 20 (2) pp. 58-66.

Nielsen, Jakob (1987): Computer-Supported Cooperative Work: Trip Report from the Conference in Austin, December 3. In ACM SIGCHI Bulletin, 19 (1) pp. 54-61.

Nielsen, Jakob (1987): Classification of Dialog Techniques: A CHI+GI\'87 Workshop, Toronto, April 6, 1987. In ACM SIGCHI Bulletin, 19 (2) pp. 30-35.

Nielsen, Jakob (1987): CHI+GI\'87, Toronto, April 5-9, 1987. In ACM SIGCHI Bulletin, 19 (2) pp. 58-66.

Nielsen, Jakob (1986): \"Fundamentals of Human-Computer Interaction,\" edited by Andrew Monk. In Behaviour and Information Technology, 5 (3) pp. 291-298.

Nielsen, Jakob (1986): A Virtual Protocol Model for Computer-Human Interaction. In International Journal of Man-Machine Studies, 24 (3) pp. 301-312.

Tauber, Michael J., Bellotti, Victoria, Jeffries, Robin, Mackinlay, Jock D., Nielsen, Jakob (eds.) Proceedings of the ACM CHI 96 Human Factors in Computing Systems Conference April 14-18, 1996, Vancouver, Canada.

Katz, Irvin R., Mack, Robert L., Marks, Linn, Rosson, Mary Beth, Nielsen, Jakob (eds.) Proceedings of the ACM CHI 95 Human Factors in Computing Systems Conference May 7-11, 1995, Denver, Colorado.

Dumais, Susan, Nielsen, Jakob (1992): Automating the Assignment of Submitted Manuscripts to Reviewers. In: Proceedings of the Fifteenth Annual International ACM SIGIR Conference on Research and Development in Information Retrieval , 1992, . pp. 233-244. https://www.acm.org/pubs/articles/proceedings/ir/133160/p233-dumais/p233-dumais.pdf

Nielsen, Jakob (1989): Usability Engineering at a Discount. In: Proceedings of the Third International Conference on Human-Computer Interaction , 1989, . pp. 394-401.

Nielsen, Jakob (2006). Progressive Disclosure. Retrieved 2013-09-13 00:00:00 from Nielsen/Norman Group: https://www.nngroup.com/articles/progressive-disclosure/

Gilutz, Shuli, Nielsen, Jakob (2002). Usability of Websites for Children: 70 design guidelines. Retrieved from Nielsen Norman Group: https://www.nngroup.com/reports/kids/

Nielsen, Jakob (1987): A User Interface Case Study of the Macintosh. In: Salvendy, Gavriel (eds.) HCI International 1987 - Proceedings of the Second International Conference on Human-Computer Interaction - Volume 2 August 10-14, 1987, Honolulu, Hawaii. pp. 241-248.

Nielsen, Jakob (1994): Enhancing the explanatory power of usability heuristics. In: Plaisant, Catherine (eds.) Conference on Human Factors in Computing Systems, CHI 1994, Boston, Massachusetts, USA, April 24-28, 1994, Conference Companion , 1994, . pp. 210. https://doi.acm.org/10.1145/259963.260333

Nielsen, Jakob (2000). WAP Field Study Findings. Retrieved 2012-11-08 00:00:00 from useit.com: https://www.useit.com/alertbox/20001210.html

Norman, Don, Nielsen, Jakob 10 Heuristics for User Interface Design. Retrieved 2013-08-31 00:00:00 from https://www.nngroup.com/articles/ten-usability-heuristics/

Nielsen, Jakob, Norman, Don Nielsen/Norman Group Eyetracking Studies. Retrieved 2013-09-02 00:00:00 from Nielsen/Norman Group: https://www.nngroup.com/topic/eyetracking/

Nielsen, Jakob, Norman, Don List of 'Heuristic Evaluation' articles from the Nielsen/Norman Group. Retrieved 2013-09-02 00:00:00 from https://www.nngroup.com/topic/heuristic-evaluation/

Nielsen, Jakob (2012). Intranet Users Stuck at Low Productivity. Retrieved 2013-10-10 00:00:00 from Nielsen/Norman Group: https://www.nngroup.com/articles/intranet-users-stuck-low-productivity/

Nielsen, Jakob (2008). Usability ROI Declining, But Still Strong. Retrieved 2013-10-10 00:00:00 from Nielsen/Norman Group: https://www.nngroup.com/articles/usability-roi-declining-but-still-strong/

Nielsen, Jakob (2012). Usability 101: Introduction to Usability. Retrieved 2013-10-10 00:00:00 from https://www.nngroup.com/articles/usability-101-introduction-to-usability/

Nielsen, Jakob (2003). Information Foraging: Why Google Makes People Leave Your Site Faster. Retrieved 2013-10-12 00:00:00 from Nielsen/Norman Group: https://www.nngroup.com/articles/information-scent/

Nielsen, Jakob (2009). Mega Mnus Work Well for Site Navigation. Retrieved 2013-11-13 00:00:00 from https://www.nngroup.com/articles/mega-menus-work-well/

Nielsen, Jakob (2009). Mega Menus Work Well for Site Navigation. Retrieved 2013-11-13 00:00:00 from https://www.nngroup.com/articles/mega-menus-work-well/

Nielsen, Jakob (2013). Users' Pagination Preferences and 'View-All'. Retrieved 2013-11-27 00:00:00 from https://www.nngroup.com/articles/item-list-view-all/

Nielsen, Jakob (2010). Mega Menus Gone Wrong. Retrieved 2013-11-28 00:00:00 from https://www.nngroup.com/articles/mega-menus-gone-wrong/

Nielsen, Jakob (2012). How Many Test Users in a Usability Study. Retrieved 2013-12-02 00:00:00 from https://www.nngroup.com/articles/how-many-test-users/

Nielsen, Jakob Usability 101: Introduction to Usability. Retrieved 2013-12-02 00:00:00 from https://www.nngroup.com/articles/usability-101-introduction-to-usability/

Nielsen, Jakob (1995). Heuristic Evaluation. Retrieved 2014-01-06 00:00:00 from Nielsen/Norman Group: https://www.nngroup.com/articles/how-to-conduct-a-heuristic-evaluation/

Nielsen, Jakob (1995). Usability Inspection Method Summary. Retrieved 2014-01-07 00:00:00 from Nielsen/Norman Group: https://www.nngroup.com/articles/summary-of-usability-inspection-methods/

Nielsen, Jakob (2008). Agile Development Projects and Usability. Retrieved 2014-02-06 00:00:00 from https://www.nngroup.com/articles/agile-development-and-usability/

Nielsen, Jakob (2012). Travelling Usability Lab. Retrieved 2014-02-09 00:00:00 from Nielsen/Norman Group: https://www.nngroup.com/articles/traveling-usability-lab/

Nielsen, Jakob (2012). The Most Important Usability Activity. Retrieved 2014-02-09 00:00:00 from Nielsen/Norman Group: https://www.nngroup.com/articles/the-most-important-usability-activity/

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New to UX Design? We're Giving You a Free eBook!

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Download our free ebook “The Basics of User Experience Design” to learn about core concepts of UX design.

In 9 chapters, we’ll cover: conducting user interviews, design thinking, interaction design, mobile UX design, usability, UX research, and many more!

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316,612 designers enjoy our newsletter—sure you don’t want to receive it?