SCAMPER

For one thing, designers can overlook the simplicity and flexibility of the technique. This can lead to their applying it too rigidly or superficially. Designers often focus too narrowly on one aspect. For example, they might substitute elements and not consider the potential of if they were to combine them for innovative solutions.  

To avoid these pitfalls, designers should embrace the full spectrum of SCAMPER's possibilities. It’s important to begin with a thorough understanding of each SCAMPER element.    

Take our Master Class Harness Your Creativity to Design Better Products with Author and Human-Computer Interaction Expert, Professor Alan Dix for many insights into creativity and design.

Yes, individual designers can use SCAMPER—it’s effective in both solo and team settings. The key to SCAMPER's success lies not in the number of people who apply it but in the depth of creativity and perspective that each participant brings to the process. 

When individual designers apply SCAMPER, they benefit from the freedom to explore ideas—with no constraints of group dynamics. This autonomy lets them dive deep into each aspect of SCAMPER—for example, they might substitute elements or combine them in novel ways—and not need to reach a consensus. Individual use encourages deep, personal reflection—which enables designers to uncover unique insights and innovative solutions. 

In team settings, SCAMPER nurtures collaboration and the exchange of diverse viewpoints. Each team member contributes different experiences and expertise, and so enriches the brainstorming process. Teams can cover more ground as they tackle different SCAMPER elements simultaneously—or when they build on each other's ideas. This leads to a richer array of creative solutions. However, the challenge lies in how to manage diverse opinions and make sure that everyone hears everyone else’s voice. 

In any case, designers should aim to: 

• Open their mind to all possibilities—and resist the urge to dismiss unconventional ideas prematurely. 

• Document all ideas—no matter how outlandish they may seem, as they could lead to viable solutions on further exploration. 

• Encourage a culture of feedback and iteration—one where they refine ideas and improve on them through constructive critique. 

Download our free SCAMPER template and get started applying valuable insights and techniques to help derive maximum value from SCAMPER. 

Designers can use "Eliminate" this way when they focus on simplicity and take out unnecessary elements. This approach means that they strip away excess to reveal the essence of a design, and make sure that every feature serves a purpose. To apply "Eliminate" effectively, designers must assess each element of their work—and ask whether it adds value to the user experience or just acts as clutter in the design. 

First, it’s important to find the product’s core functionality and understand what the user truly needs to accomplish their goals. Knowing this is the basis for deciding what to take out. Next, evaluate every component—like colors, textures, features and content—to determine how needed it is. Think about removing an element if it doesn’t support the primary function or improve the usability. 

What’s more, to simplify the user interface (UI) involves more than just aesthetics. Designers must also streamline user flows to cut down on the number of steps needed to perform actions, eliminate redundant or underused features that distract from the main tasks, and use negative space effectively so they draw the users’ attention to important elements. 

Minimalism also means to choose typography, color schemes and imagery with intention. To limit font variations, use a restrained color palette and pick impactful imagery can create a cohesive and focused design. 

Finally, remember that minimalism doesn’t mean that designers make everything as simple as possible; it’s more about finding the right balance. So, designers should continuously test and refine a design, and make sure it stays user-friendly and functional without any unneeded complexity. 

Take our Master Class How to Get Started with Usability Testing with Cory Lebson, Principal and Owner of Lebsontech LLC. 

Designers can do this if they creatively rethink the site's elements and interactions. Here’s how: 

• Substitute: Replace complex navigation menus with simpler, intuitive ones. Think about substituting text-heavy descriptions with icons or videos to explain product features. 

• Combine: Merge related categories or products to make the browsing process simpler. To combine customer reviews with product descriptions can enhance trust and decision-making. 

• Adapt: Look at successful e-commerce websites that are outside the industry. Try adapting their navigation strategies or checkout processes so these fit the website. 

• Modify: Change the layout of product pages to highlight important information—like price, benefits and the add-to-cart button. To change the color scheme so as to improve readability and draw attention to special offers can also make things more effective. 

• Put to another use: Use user-generated content—like customer photos or reviews—in new ways, such as on the homepage or in promotional materials, to build community and trust. 

• Eliminate: Remove unnecessary steps in the checkout process or take out redundant information that just clutters product pages. If users haven’t got any distractions, they can focus on making a purchase. 

• Rearrange: Rearrange elements on the homepage to prioritize sales, new arrivals or popular products. Experiment with the order of sections to find the layout that encourages exploration and purchase.  

Watch our video about empathy with users to appreciate the need to design to suit their needs best: 

Yes—and these advanced techniques build on the fundamental SCAMPER principles but delve deeper into strategic and analytical thinking. Here’s how experienced designers can leverage these variations: 

• Integrated thinking: Combine multiple SCAMPER techniques at the same time to create multifaceted solutions. For instance, a designer might modify a product while also thinking about its potential for combination with other services or products for a new offering. 

• Iterative application: Get SCAMPER working in iterative design cycles—and refine and reevaluate solutions through continuous feedback loops. This approach helps to refine concepts more deeply; plus, it makes sure they meet user needs effectively. 

• Contextual adaptation: Tailor SCAMPER techniques so they suit specific design challenges or industries. Experienced designers can adapt the principles to fit unique contexts, and they can draw on their deep understanding of specific user groups or market dynamics there. 

• Collaborative exploration: Use SCAMPER in collaborative settings to harness together the collective creativity of cross-functional teams. This variation emphasizes the synergy between different expertise areas—and so enriches the ideation process. 

• Technological integration: Incorporate the latest technology trends and digital tools in the SCAMPER process. This might mean to use data analytics to inform the "Eliminate" phase or virtual reality to simulate and test "Modify" or "Adapt" ideas. 

Advanced variations of SCAMPER encourage experienced designers to push the boundaries of conventional thinking.  

UX Designer and Author of Build Better Products and UX for Lean Startups, Laura Klein explains the value of cross-functional teams.

Here’s how you can blend SCAMPER with widely-used design thinking methodologies: 

• Empathy mapping: Before using SCAMPER, use empathy maps so you deeply understand users’ needs and emotions. This understanding helps you pinpoint where to apply those SCAMPER techniques effectively, and helps you make sure that solutions are indeed user-centered. 

• Ideation sessions: Combine SCAMPER with brainstorming sessions to come up with innovative ideas. Start with brainstorming to open up the creative space—and then apply SCAMPER techniques to refine, expand or pivot these ideas, taking user needs and project goals as the basis. 

• Prototyping: Use SCAMPER in the prototyping phase to explore various ways to bring ideas to life. For instance, maybe modify or combine elements of different prototypes—that might end up with an innovative solution that better meets user expectations. 

• User journey mapping: After mapping out user journeys, use SCAMPER to find and improve touchpoints. Take out unnecessary steps, rearrange sequences for better flow or substitute touchpoints with alternative that are more engaging.  

Take our Design Thinking: The Ultimate Guide course to appreciate the full scope of design thinking as a powerful design process. 

Yes. When designers rearrange elements, they can create user experiences that are more intuitive and engaging. For instance, if they put navigation menus in unexpected areas—like the bottom of the screen—it can draw users' attention to content that’s less explored. This is something that can, potentially, increase engagement. 

If designers reverse the typical order of website elements—such as if they flip the menu and content placement—they can challenge users' expectations and make a memorable experience for them. That can highlight specific sections of a site or make the navigation journey more interactive. 

However, always balance innovation with usability—and after you implement any novel navigation scheme, be sure to user-test it to make sure it doesn't confuse or frustrate users. The goal is to enhance the user experience with websites that are more intuitive and enjoyable to navigate—not complicate the user journey. 

Take our Master Class How to Get Started with Usability Testing with Cory Lebson, Principal and Owner of Lebsontech LLC.

Yes. Here’s how: 

• Substitute: To ask what elements a designer can substitute might reveal unnecessary features or highlight missing functionalities that fulfill user needs better. 

• Combine: To combine aspects of different products or services can uncover gaps in the current user experience, and point to unmet needs or pain points. 

• Adapt: To look at how players in other industries address similar challenges can inspire solutions for unarticulated user needs. 

• Modify: To modify the scale or properties of a service or product can highlight ways to make it more accessible or appealing to users—and that’s something that can address potential pain points. 

• Put to another use: To think about alternative uses for a product or service can reveal new user groups or needs that the original design overlooked. 

• Eliminate: To consider what elements one might eliminate can help focus on what users truly value. It’s something that can streamline the experience and remove frustrating features. 

• Rearrange: To rearrange the components of a service or product might suggest more intuitive or user-friendly configurations. 

When designers apply SCAMPER, they engage in a structured yet flexible exploration of possibilities. They often uncover deeper insights into what users really need and where their frustrations lie. 

Watch our video about empathy with users to appreciate the need to design to suit their needs best: 

1. Park, Y. J., Kim, C., & Yoon, J. (2019). Creativity and design method in idea generation: the comparison between intuitive approach vs structured approach. 

This publication—by Park, Kim, and Yoon—explores the comparison between intuitive and structured approaches in idea generation within design methods. By contrasting Brain Writing and S.C.A.M.P.E.R methodologies, the study investigates the efficiency of each method in fostering creativity. The research findings reveal that while there wasn’t any significant difference in creativity among the ideas generated using different methods, a radical approach proved more effective in generating a higher quantity of ideas. The study emphasizes the importance of design methods in enhancing creativity and provides valuable insights for further exploration in this area. 

2. Boonpracha, J., Roong-in, J., Lookraksa, S., Wongtanasuporn, P., Kooptiwoot, S., & Seangkong, S. (2023). Creativity of Students’ Cultural Product Design Using the SCAMPER Technique. 

This publication—by Boonpracha et al.—focuses on assessing the creativity of Thai product design students utilizing the SCAMPER technique for cultural product design. The study conducted at Suan Sunandha Rajabhat University in Bangkok involved 25 third-year students aged 19-21 over an eight-week period. By measuring factors like fluency, flexibility, originality and elaboration, the research evaluated the students' creativity in generating innovative ideas using SCAMPER. The findings indicated that the technique contributed a great deal to enhancing the students' ability to generate creative ideas in the realm of cultural product design, highlighting the effectiveness of SCAMPER in fostering creativity among students. 

3. Ariyani, Y. D., Wilujeng, I., & Dwiningrum, S. (2022). Bibliometric analysis of SCAMPER strategy over the past 20 years. International Journal of Evaluation and Research in Education (IJERE), 11(4), 1930. DOI: 10.11591/ijere.v11i4.22316.  

This publication—by Ariyani et al.—is influential for its in-depth bibliometric analysis of SCAMPER research trends spanning two decades. The study explores the core research and authors in the SCAMPER field, revealing a consistent upward trend in SCAMPER research over the past 20 years—particularly in recent times. By leveraging data from various reputable sources like Google Scholar, Pubmed, and Scopus, the authors offer valuable insights into the application of SCAMPER strategies for fostering 21st-century skills. Through visualizations and network analyses, focusing on keywords like creative thinking, the paper sheds light on how different disciplines—such as science, engineering, architecture and more—have studied SCAMPER. This research significantly contributes to understanding the evolving landscape of SCAMPER strategies and their impact on skill development across diverse fields. 

Brostow, A. A. (2015). Become an Inventor: Idea-Generating and Problem-Solving Techniques with Element of TRIZ, SIT, SCAMPER, and More.   

Become an Inventor: Idea-Generating and Problem-Solving Techniques—by Adam Adrian Brostow—is a compelling book that explores various idea-generating techniques and creativity tools from historical, critical, and personal perspectives. It doesn’t just showcase these techniques—it elucidates the relationships between them through a plethora of simple and complex examples, too, including real patented inventions. From systematic to random approaches, the book demonstrates how these techniques are applicable to problem-solving scenarios ranging from playful puzzles to practical real-world challenges. By emphasizing the interconnectedness of the natural world, art, and invention, and touching on topics like constrained creativity, lateral thinking, and leveraging historical knowledge for innovation, this book serves as a valuable resource for engineers, scientists, students, inventors, and anyone engaged in creative problem-solving endeavors.